Corporate ticktets: how to use them to boost your public relations?

When it comes to corporate communications, public relations play a crucial role in a company's success. And when these relationships are nurtured at events, they can become a powerful engine for your company's growth and reputation. Hospitality packages are one of the most valuable tools at your disposal for strengthening these relationships at events, particularly sporting events.

Events for which the company is a sponsor or for which it buys tickets (hospitality, boxes, dry seats...) offer a unique opportunity to create memorable experiences for your guests, thus strengthening ties with your key contacts.

This article will help you understand how to effectively use hospitality packages to strengthen your public relations at events. We'll cover the key steps, from guest selection to event engagement and post-event follow-up.

‍Why corporate tickets are crucial for event PR?

Hospitality packages are indispensable tools for strengthening public relations at events. They offer a unique opportunity to create personalized, memorable experiences for your guests, helping to strengthen ties with your key contacts. By offering well-designed hospitality packages, you demonstrate your commitment to your guests and create privileged opportunities to interact with them, which can have a significant impact on your brand image, reputation and business.

Key steps to using hospitality packages effectively :

• Guest selection: Guest selection is a crucial step in maximizing the impact of your hospitality packages. Identify your objectives and target audience, then carefully select guests according to these criteria. Make sure you invite people who are relevant to your business and likely to benefit from the experience you offer.

Evenizer tip: use your invitation history to invite people you haven't seen in a while who are fans of the sport for which you have hospitality packages.

• Personalizing the experience: Personalization is the key to creating memorable experiences. Tailor your hospitality packages to each guest's preferences, interests and level of importance. Offer customized options that meet their specific needs, and show them that you've taken the time to understand them.
  

• Event engagement: Actively engaging guests during the event is key to strengthening public relations. Create opportunities to interact with them, whether through informal discussions, networking sessions or special activities. Involve them in the event and show them that their presence is appreciated.
  

• Post-event follow-up: Post-event follow-up is often overlooked, but it's just as important as the event itself. Continue to nurture established relationships by sending personalized thank-you notes, sharing photos and memories of the event, and staying in regular contact. Show your guests that you appreciate their participation and are interested in a long-term relationship.

Photos : jjiiimmmy